The ‘And in Science‘ Campaign.
This is an initiative I spent five months developing, with the aid of Mel McKenzie and a small team of others (full details here). The media this campaign received, as of the 29/7/2013 include:
Interview on ABC NewsRadio with Mandy Presland (2/8/2013). Download here.
A piece on The Conversation by Peter Ellerton (23/7/2013): http://theconversation.com/and-in-science-news-can-we-have-more-science-news-16271
See also: https://twitter.com/andinscience using the hashtag #signforscience